Client Background
A prestigious Cruise Line sought to elevate qualified leads and improve Cost Per Acquisition (CPA) across all paid media channels while driving increased website traffic.
The Challenge
The client’s display campaign faced difficulties achieving the desired CPA and attracting high-quality traffic to their website. They required a comprehensive and effective approach to address these challenges and maximize the impact of their advertising efforts.
Our Solution
Recognizing the importance of a full-funnel approach, we devised a strategic solution to tackle the client’s challenges and exceed their campaign objectives.
Strategy & Execution
Full-Funnel Campaign Development
We designed a comprehensive full-funnel campaign that catered to users at different stages of their customer journey. Ad creatives and messaging were tailored to resonate with each stage’s conversion goals, effectively engaging prospects and guiding them toward qualified lead actions.
Data-Driven Audience Targeting
We implemented precise audience targeting strategies by leveraging extensive consumer insights and data analysis. This ensured that the campaign reached the right audience, driving qualified traffic to the client’s website.
Continuous Optimization
Our team consistently monitored and analyzed campaign performance, making data-driven adjustments to optimize ad placements, creative variations, and bidding strategies, all aimed at lowering the overall CPA.
Results
Our programmatic advertising display campaign delivered outstanding results for our Cruise Line client:
Improved
CPA
We successfully enhanced the client’s CPA by employing a full-funnel approach and refining targeting efforts, ensuring cost-effective conversions across all paid media channels and continued reduction in CPA YoY.
Increased
Qualified Traffic
The strategic audience targeting significantly boosted qualified traffic to the client’s website. By reaching relevant users with tailored ads, we attracted prospects more likely to convert into paying customers inside and outside the lookback window. New prospect audience visitors from the programmatic display campaign also contributed to conversion attribution in other channels.
Conclusion
Through our data-driven and full-funnel programmatic advertising display campaign, we surpassed our client’s expectations. By optimizing the campaign for improved CPA and driving increased qualified traffic, we demonstrated the power of our expertise and technology in achieving exceptional results.