Client Background
Our hotel client aimed to launch an awareness campaign through Connected TV (CTV) while also reporting and optimizing for conversions. They sought a data-driven solution to increase new user conversions online and offline and effectively measure campaign impact.
The Challenge
The client faced the challenge of measuring geo-conversion lift and new user conversions from their awareness campaign. They needed a way to effectively measure their advertising efforts to gain actionable insights for optimization.
Our Solution
Leveraging our programmatic expertise, technology partners, and advanced CTV capabilities, we crafted a strategic solution to meet client’s objectives and overcome their challenges.
Strategy & Execution
Conquest CTV Campaign
We developed a powerful conquest campaign using Connected TV to target potential customers at competitor locations, effectively driving both online and offline conversions for the hotel.
Geo-Fencing Technology
By implementing precise geo-fencing technology, we ensured that our ads reached the most relevant audiences at competitor locations and near the hotel’s locations. This targeted approach maximized the campaign’s impact, leading to a remarkable 35% Geo-conversion Lift within the first 30 days of activation.
New User Conversion Lift
We achieved an impressive 75% lift in new user conversions through compelling ad creatives and optimized targeting. This result demonstrated the campaign’s ability to attract and engage a fresh audience.
OOH Billboard Measurement
Additionally, we bridged the gap between offline and online advertising by providing insightful data on the effectiveness of the client’s OOH billboard ads. Targeting users exposed to the OOH ads and extending the message online through display ads allowed us to correlate the impact of the billboard campaign with online/offline conversions, leading to valuable insights for further campaign optimization.
Results
Our programmatic Geo-Fence Connected TV campaign delivered exceptional results for our hotel client:
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The targeted CTV campaign resulted in an impressive 35% lift in geo-conversions, driving online and offline actions for the hotel.
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Precise targeting and engaging creatives achieved a remarkable 75% increase in new user conversions, expanding the client’s customer base.
Insightful
OOH Measurement
Our data-driven approach provided valuable insights for optimizing the client’s OOH billboard campaign, improving its overall effectiveness.
Conclusion
Our programmatic Geo-Fence Connected TV campaign proved instrumental in elevating our client’s success. We showcased the power of our data-driven approach and cutting-edge technology by achieving significant geo-conversion and new user conversion lift. Furthermore, our ability to measure the impact of their OOH billboard ads provided valuable insights for further campaign optimization.