Client Background
Our hotel client approached us with a desire to revamp their dynamic creative optimization (DCO) efforts and achieve superior performance at scale.
The Challenge
The client had previously worked with a DCO partner, but they were dissatisfied with the creative quality and overall results. They questioned whether the metrics could be improved or if there were limitations to the current technology.
Our Solution
Recognizing the room for improvement, we proposed a fresh set of dynamic creative display ads that harnessed data-driven insights to deliver personalized ad experiences. Our strategy focused on resonating with each user’s search behavior on the client’s website.
Strategy & Execution
Dynamic Creative Optimization
We crafted an all-inclusive strategy for dynamic creative display, personalizing ad creatives to align with each individual user’s preferences and behavior. Analyzing user data and on-site interactions generated multiple sets of tailored ad copy and imagery, resulting in more engaging and relevant ad experiences.
Retargeting with Scale
Our enhanced dynamic approach significantly expanded the retargeting pool, reaching potential customers with personalized ads that matched their search behavior. This led to re-engaging users who had previously shown interest in the hotel brand, thus boosting the conversion rate.
Results
Our implementation of dynamic creative display ads achieved remarkable results for our hotel client:
10
The dynamic and personalized ad experience led to an impressive 10% improvement in the client’s return on ad spend. Optimizing creatives based on user behavior ensured that the advertising budget delivered higher returns on investment.
20
The personalized approach substantially increased engagement, resulting in a 20% surge in click-through rates. Tailored content resonated with users’ interests, enticing them to interact with the ads and generating higher website traffic.
Conclusion
Our dynamic creative display approach successfully addressed our client’s challenges, outperforming their previous DCO partner. We elevated ROAS and enhanced engagement with potential customers by leveraging data-driven insights and personalized ad creatives. Our strategic approach allowed the client to scale retargeting efforts effectively, resulting in more conversions and a stronger foothold in the competitive hospitality market.